The fourth season of Downton Abbey landed on US TV screens last night, coinciding with the arrival of two new licensees for the property.
Knockout Licensing has agreed a deal with Fifth Sun for a range of screen-printed Downton Abbey t-shirts, fashion tops, thermal, and fleece as well as seasonal specialty apparel for distribution through select retail tiers.
“We are committed to aligning our mass, mid-tier, specialty, regional & independent retailer relationships strategically to successfully distribute Downton Abbey branded apparel,” says BJ LaRossa, executive vice president, Fifth Sun.
A deal was also made with Department 56 (www.department56.com), for the right to make and market Downton Abbey miniature holiday villages.
Department 56 is best known for its hand-crafted lighted villages, figurines and extensive lines of holiday and home decorative products.
“We are looking forward to working with Fifth Sun and Department 56 on a wide range of fun, creative, and beautiful products,” says Brad Wald, chief commercial officer at NBCUniversal International Television Production.