The US Fund for UNICEF has struck a deal with Parham Santana’s licensing division BrandSlam to develop a range of UNICEF products.
The range will be developed to help the charity raise funds and further its mission to reach a day ‘when zero children die from preventable causes and every child has a safe and healthy childhood.’
UNICEF currently has an extensive licensing programme with Hallmark for greeting cards and related categories sold at retail stores across the US, rooted with the introduction of the first UNICEF Christmas card in 1949.
Parham Santana will now partner with the charity organisation to develop a strategy to find new product categories that align with the vision and goals of UNICEF.
Aaron Spiegland, VP of strategy and licensing at Parham Santana and head of BrandSlam division, said: "Consumers are increasingly seeking a sense of purpose and integration of their everyday purchasing choices.
"The US Fund for UNICEF’s new licensing opportunities will enable more consumers to make meaningful contributions to UNICEF’s causes while doing their weekly shopping."
Director of products for the US Fund For UNICEF, Wendy Miller, added: "We are excited to be working with Parham Santana and are confident that their expertise in brand extension will lead to success in expanding the UNICEF licensing programme throughout the US."
Image courtesy of "© UNICEF/NYHQ2011-2164/Patricia Esteve