Global Pursuit has been appointed the global licensing agent for California based designer Lizzie McGraw and her Tumbleweed and Dandelion lifestyle brand.
The consumer products licensing, marketing and brand equity company Global Pursuit will be charged with developing a worldwide licensing and merchandising campaign for the brand.
The firm will focus on key lifestyle categories including home decor, furniture, home office, candles and other accessories. Product is scheduled to roll out in late 2014.
"When we first visited Lizzie’s Tumbleweed and Dandelion store on Abbot Kinney Boulevard in Venice Beach, we were immediately enthralled with the blend of warm, comfortable furnishings and the beautiful yet welcoming style conveyed through a fascinating array of accessories and design elements," said Cynthia Money, president of Global Pursuit.
"Her unique designs and style sense have earned Lizzie a loyal following of celebrities and affluent style influencers here in the States and we anticipate a similar response from consumers across the globe."
Lizzie McGraw added: "Global Pursuits shares my vision for Tumbleweed and Dandelion and have the knowledge and experience to help grow my brand and my business in the worldwide marketplace.
"More importantly, I trust them to develop quality products and partnership opportunities that will bring comfort, beauty and the value of environmental wisdom to people’s lives around the globe."