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Deal secured with R Squared Sales and Logistics to expand brand in the kitchenware space.

US: Joester Loria Group grows Kellogg’s programme

Joester Loria Group is continuing to grow the Kellogg’s brand within the licensing space, securing a deal with R Squared Sales and Logistics for a new line of tabletop and décor.

R Squared will now develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s characters – including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.

The tabletop collection will launch at specialty, mid tier, mass retailers and grocery retailers in the autumn.

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