Range features 'street-inspired fits' with Bart Simpson prints including varsity jackets, oversized tees, sweats and accessories

US: Joyrich teams up with The Simpsons for SS14 collection

Joyrich has once again collaborated with Twentieth Century Fox Consumer Products for an apparel and accessories collection celebrating The Simpson’s 25th anniversary.

The SS14 Joyrich Simpsons collection follows the first limited-edition Joyrich Simpsons collection, which sold out quickly in pop up shops throughout Japan.

The new collection combines ‘street style and classic animation’ and will be available in the US and worldwide in Joyrich stores and online at JoyrichStore.com.

"We definitely wanted to bring about another Simpsons collaboration as the first was so iconic and well received,” said David Melgar, creative director and designer of Joyrich.

“This season, we revamped Bart Simpson with a 90’s inspired bad-boy flair that’s just as playful and wild as the Joyrich brand. This collection is sure to catch your attention, and we’re excited for its release this month."

The SS14 range also features ‘street-inspired fits’ with Bart Simpson prints, including varsity jackets, oversized tees, sweats and accessories ranging from snapbacks to fanny packs.

“We are celebrating the 25th anniversary of The Simpsons with trendsetting collaborations that continue to keep America’s favorite family in the hearts and on the shoulders of the cool kids,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products.

“This partnership with Joyrich defines current street style and continues to showcase the show’s indelible imprint on pop culture year after year.

"This line joins a range of products that will be introduced globally this year in celebration of The Simpsons great achievement in the history of entertainment.”

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