US: Kellogg’s NYC readies Pop-Tarts pop-up café takeover

An official Pop-Tarts pop-up shop is heading to New York, thanks to Kellogg’s NYC’s all-cereal café in Times Square.

The new menu will boast a list of unusual items for Pop-Tarts fans to get their hands on, including Pop-Tarts pizza, burritos, fries and nachos.

For those with a sweet tooth, a range of desserts will also be available including Fellin’ blueberry cheesecake and a Bean There, Vanilla That tart.

Lasting for just a week, the pop-up café will close on February 26th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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