The LIMA Cares campaign, based in the US, is poised to raise $4 million for the Children’s Brain Tumour Foundation.
LIMA expects to reach the amount in time for May’s National Brain Tumour Awareness Month, raising the money for it’s charity of choice.
The organisation then plans to continue its commitment to raise $5 million in the next five years with the continual support of the licensing industry.
The 2013 LIMA Cares campaign ‘Save the Bravest’ encourages members and licensing professionals to ‘Tweet for the Bravest’ on Wednesday, April 17th.
Companies and individuals of the licensing community can also invest in a tribute ad to appear in the LIMA Awards Ceremony official program.
The ceremony will be held on Tuesday, June 18th during the Licensing International Expo in Las Vegas.
The deadline for purchasing ads is Monday, May 20th.
LIMA president Charles Riotto said: "The theme of this year’s LIMA Cares campaign is ‘Save the Bravest’, and we at LIMA are honoured to lead the licensing industry in standing up and fighting for these brave young heroes.
"Because of the ongoing support of the licensing community, researchers are further enabled to find a cure for the deadliest children’s cancer."
Joe Fay, executive director of the Children’s Brain Tumour Foundation, said: "Pediatric brain tumour research receives relatively little funding from the federal government or pharmaceuticals, so the vital research undertaken in our Consortium relies on private funders like the licensing industry.
"Without them, this work would not be done; with them, we hope to save future generations of children and families from the real horror of paediatric brain tumours."
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