US: Netflix and Hasbro extend programming agreement

Internet TV and movie content provider Netflix has extended its multi-year kids’ programming agreement with toy giant Hasbro.

Netflix becomes the ‘exclusive over the top streaming subscription destination in the US’ for five of Hasbro Studios most popular shows – My Little Pony Friendship is Magic, Transformers Prime, Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters and Littlest Pet Shop (pictured). 

New seasons of each of the shows will be available for Netflix members to watch instantly, one month after their finale airs on The Hub Network.

Kaijudo is available now and Littlest Pet Shop will be available in summer 2013.

Popular Hasbro titles are now also available to Canadian members for the first time, including My Little Pony Friendship is Magic, Transformers Prime, Pound Puppies and The Adventures of Chuck & Friends.

"The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America," said Ted Sarandos, Chief Content Officer, Netflix. 

"In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust."

Hasbro Studios President Stephen Davis added: "Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix, we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience."

In 2012, Netflix subscribers streamed more than two billion hours of kids content. The content is commercial-free.

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