US: Paramount Pictures reveals more Baywatch licensees

Paramount Pictures has announced a slew of new deals for its Baywatch reboot movie which hits cinemas today.

The list of participating brands includes:

“These partnering companies have truly tapped into the comedic tone and iconic beach lifestyle that is the new Baywatch movie,” said LeeAnne Stables, president of worldwide marketing partnerships and licensing at Paramount Pictures.

“From the hilarious spots with the Sprint lifeguard on a jet ski saving customers money on their cell phone bills, to Samsung promoting the water resistant capabilities of the Galaxy S8 with floating phones, and Bloomindales offering a national promotion of their swimwear – it’s all building on the excitement for the film release this weekend.”

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