Retailer teams with Lyric Culture for ready-to-wear apparel line for pets.

US: Pet clothing line debuts at PetSmart

Music inspired lifestyle brand, Lyric Culture, has teamed up with retailer PetSmart for a range of ready-to-wear apparel for pets.

The US deal will include a limited edition collection featuring clothing with phrases from nine famous songs. Dresses and tees will include lyrics from the likes of Material Girl, Walking on Sunshine and All You Need is Love.

"Lyric Culture combines music and fashion, and with PetSmart, we’re bringing the power of song lyrics to pet parents and their pets," said Hanna Rochelle, founder of Lyric Culture. "Dogs will be runway-ready in these cute clothes that give a playful twist to some of the hottest hit songs of all time, like Bad to the Bone."

Laurie Taylor, PetSmart’s VP of dog and cat hard goods, added: "Our partnership with Lyric Culture is a perfect opportunity to bring a growing, fashion-forward brand to PetSmart customers who want to share their love of music with their pets."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About dt-admin

Check Also

New Chicken Run and Wallace & Gromit adventures in the works from Aardman

Aardman Animation Studio has announced the cast lineup for its latest feature film Chicken Run: …