US: Roar Beverages announces Marvel collaboration

Roar Beverages has partnered with Disney Consumer Products and Interactive Media for a line of Marvel hero-themed beverages under the Roar Kids name.

The low-calorie KIDS line of water-based beverages will feature Marvel characters on each of the flavors including; Spider-Man (Fruit Punch), Captain America (Grape) and Iron Man (Apple).

“I feel I am still a kid at heart and to have the opportunity to brand our new offering with the iconic Super Heroes that influenced a generation’s youth is an absolute thrill. Roar Kids will no doubt stand out and promote a healthy and active lifestyle,” said Roly Nesi, Founder and CEO of Roar Beverages. “Our vision with Roar Kids is to provide an authentic, healthier and great tasting beverage, one kids love and parents can trust. The goal with all of our beverages is for the ROAR brand of products to evolve with you, your family and your lifestyle.”

“Marvel characters are seen by kids and fans as role models who represent what it means to be your best. Celebrating these Super Heroes and their aspirational attributes as part of the ROAR Kids collection of better-for-you beverages is a natural extension,” added Paul Gitter, senior vice president, Marvel Licensing.

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