US: Rogue One: A Star Wars Story inspires fashion initiative for UNICEF

To mark the release of the upcoming film Rogue One: A Star Wars Story, ten influential names across fashion, music, sport and film have teamed up to support UNICEF Kid Power by creating a line of Force 4 Fashion t-shirts.

Available exclusively at Target in the US, each of the t-shirts have been inspired by he themes of rebellion from the new movie.

“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” said Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media.

“Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”

The Force 4 Fashion line was designed with support from Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow.

$5 from each t-shirt sale will be donated to the U.S. Fund for UNICEF in support of UNICEF Kid Power.

Caryl M. Stern, president and CEO of the Fund for UNICEF, added: “Investing in our children means a brighter future for all, and this holiday season, the US Fund for UNICEF is thrilled Star Wars: Force for Change and this Force 4 Fashion initiative are supporting UNICEF Kid Power.

“UNICEF Kid Power helps us to stand and give every child hope. With every step, kids get active and save lives, moving the world closer towards ending global malnutrition.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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