US streetwear brand FLAN teams with The Laughing Cow for capsule collection

In a deal brokered by Design Plus Licensing, streetwear brand FLAN has linked up with the iconic cheese snack brand The Laughing Cow to launch a football-themed capsule collection for the US market.

FLAN x The Laughing Cow continues FLAN’s tradition of mixing fresh, funky colours with cosy materials, and playing with themes and textures. The collection comprises give t-shirts, a vinyl hoodie, shorts and pants, fleece sweatpants and a polo jersey, all crafted from 100% organic fabrics.

The FLAN logo appears inside the ear tags of The Laughing Cow logotype insignia. Drawing inspiration from the familiar cheese packaging, blue diagonal stripes make a design statement throughout the capsule. Using 100% sustainable fabrics, the result is a half-cosy, half-sporty assortment highlighted by a soccer kit with the number 100 as a nod to The Laughing Cow’s 100th birthday.

FLAN Founder Jared Vinik says: “The Laughing Cow is an icon of the snack world, a globally recognised brand. Both familiar and nostalgic, so many of us grew up eating their cheese snacks and still do. It is an honour to collaborate on a capsule for their 100th birthday. At FLAN, if we are not eating we are laughing, so this collection really exemplifies why we do this.”

BEL SA Head of Licensing Patrick Tamburlin adds: “Thanks to Design Plus for brokering this exciting deal. I am impressed with The Laughing Cow x FLAN apparel range and FLAN’s creative interpretation of our band. It’s an astonishingly exciting collab to finish the year – the perfect Christmas gift!”

Price points ranging from $70 for t-shirts to $200 for a hoodie. The collection is available to purchase online via www.flanlabs.com only, from Friday 10 December.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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