US: Taco Bell debuts first merchandise store

Taco Bell has launched its first ever retail experience within its new restaurant on the Las Vegas Strip.

The new Taco Bell boasts an area where, for the first time, customers can purchase exclusive Taco Bell merchandise and memorabilia.

Products include limited edition Las Vegas branded retail and newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts.

The restaurant chain has also debuted a new logo, which the firm calls an “evolution, not revolution” of the brand and marks latest developments of Taco Bell’s plan to become a $15 billion brand by 2022.