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US Toy Fair: Fisher Price to debut new-look Bob the Builder toy lines

Mattel is to debut a new line of RC and construction toys inspired by the new look Bob the Builder at this year’s US Toy Fair.

The new line follows the recent re-launch of the hit kids’ series on PBS and will include the likes of an RC Super Scoop, a Mash & Mold Construction Site and a line of Sand Vehicles.

The Fisher Price Bob the Builder RC Super Scoop is aimed at kids aged three years and upwards and will be available from autumn with a US price tag of $49.99.

Meanwhile, the Mash & Mold Constructions Site will retail from $29.99 and will include five tools and 35 molds for kids to shape, build and demolish their own sand constructions.

Completing the line, the Fisher Price Bob the Builder Sand Vehicles will retail at $10.99 each and will include Scoop, Muck and Roley.

‘Bob the Builder is off to a great start since its PBS-Kids TV debut this past autumn,’ read a statement from Mattel.

‘With 15 million plus viewrs on PBS Kids mobile app and a ranking in the Top 10 Most Streamed Shows on the PBS Kids website, we know Bob fans are going to be on the lookout for toys when they launch this autumn.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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