Jordan Sollitto, EVP international licensing at Warner Bros. Consumer Products, is to leave the firm in July, after spending 23 years in various roles at the firm.
Sollitto (pictured) began his tenure at WBCP in 1993 as sales manager of Latin American consumer products, quickly becoming regional director and then managing director in 1995.
He was promoted to VP promotions and branded foods in 1996, most notably initiating the multi-divisional agreement with General Motors that launched the first ever licensed entertainment co-branded vehicle, the Chevy Warner Bros. Family Entertainment Edition Venture minivan. His remit was broadened to include marketing oversight for the 180 Warner Bros. Studio Stores around the world.
Sollitto joined Warner Bros. Online in January 2000 as CEO of Time Warner’s web start up Entertaindom, before returning to WBCP in 2001 as EVP worldwide marketing, with this position expanded in 2004 to include operating oversight of all international licensing.
"I have had the good fortune of working for an with a veritable who’s who of licensing executives here at Warner Bros," said Sollitto.
Brad Globe, WBCP President, added: "Jordan’s an excellent marketing executive as well as an outstanding international businessperson. He has a unique ability to translate domestic strategy into international success. We wish him only the best in his future endeavors."
Karen McTier, EVP WBCP, continued: "Jordan has been a wonderful colleague and friend throughout his time at WBCP. As he sets off on his next venture, his well-rounded executive skill set it going to continue to guide his success."