Dimensional Branding Group, the global licensing agency for Temple Run developer Imangi Studios, has revealed that six-time Olympic Gold Medalist Usain Bolt is joining the game.
For a limited time, players can buy Bolt as a playable character in Temple Run 2.
The move marks Bolt as the first branded character in the history of Temple Run and the athlete has revealed that he is a big fan of the game.
“I travel all over the world and travel time gives me lots of opportunity to play Temple Run at airports or on car journeys,” said Bolt.
“It’s exciting to see myself represented within a game I already play.”
In the game, he is wearing his signature yellow and green, and his special ability allows him to boost ahead at a record-breaking pace while activating the coin magnet at the same time.
“This seemed like the most obvious and fitting partnership,” added Keith Shepherd, co-founder of Imangi Studios.
“Personally, we are huge Bolt fans and watched him race to gold last year in London. We cannot think of a better personality and role model to represent the game and encourage our players to keep running.”
DBG and its sub agency network of Lisle International for Europe, Wild Pumpkin for Australia and Empire Multimedia for Pan China region have expanded the Temple Run brand to include apparel, publishing, digital comics, and card and board games
Imangi has also previously collaborated twice with Disney to launch Temple Run: Brave and Temple Run: Oz, both of which reached the number one slot on the App Store.
The Usain Bolt character is available now as an in-app purchase in Temple Run 2 for $0.99, for a limited time only.