Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
Superstar track runner Usain Bolt is to bring a ‘fast’ food chain to the UK, thanks to a deal with SME Group, following a successful opening in Kingston, Jamaica in 2011.
The chain, called Tracks & Records, serves traditional Jamaican food including jerk pork, janga soup and pan chicken as well as the athlete’s own creation “burgers a la Usain”.
“London has always been a special place for me [and this] is giving us the opportunity to share our vision and our culture with you all,” said the now-retired runner.
The runner of Jamaican heritage is regarded worldwide as one of the greatest track runners of all time, holding eight Olympic medals.
