Van Gogh Museum paints new partnership with US fashion house Robert Graham

America’s eclectic fashion house, Robert Graham, has teams with the Van Gogh Museum to interpret the work of the iconic post-impressionist Vincent van Gogh in its Fall20 / Winter 21 collection. The range will be anchored around the brand’s Wearable Art pillar.

The deal has been managed by IMG, who has been working extensively with Robert Graham on the development and launch of the collection.

Dubbed as a “Brush with Greatness” and also featuring collaborations with Leroy Neiman and Ryan McGinness, the collection offers fans collectible artistry with a signature Robert Graham hand.

Andrew Berg, president of Robert Graham, commented: “The brand’s 20-year legacy, centered around fashion that is meant to be discussed, admired and collected, deeply ties us back to the world of art. That is who we are as a brand. The ability to feature iconic artists such as Vincent van Gogh through these collaborations allows us to officially marry art and fashion and make it our own.”

Sean Chadwick, VP of design at Robert Graham, added: “This anniversary collection intertwines masterpieces in the art world while celebrating signature Robert Graham design expertise: vivid #WearableArt prints, tracer embroidery, contrast motifs under the cuff and yarn-dyed details. The art of the detail in the details, is always the unexpected with our designs.”

Starting this November, the collection pieces will be available at select Robert Graham Stores across the US, and online via www.robertgraham.us and other high-end specialty boutiques.

IMG is the exclusive licensing representative for the Van Gogh Museum across various countries, including the US and countries in Asia, while its successful European programme is handled by Licensing Link. Van Gogh Museum houses the world’s largest collection of works by the artist and serves as the official curator of the Van Gogh legacy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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