Licensing Link Europe has secured a new partnership between the independent, clean and sustainable fragrance brand, Floral Street, and the internationally revered Van Gogh Museum. The four year deal will see a line of fragrances and scented home products celebrate the works of Vincent Van Gogh.

A first of its kind collaboration, the partnership will explore how the artist’s passion for the natural world has inspired sustainable scent creations.

“I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet,”  said Michelle Feeney, founder of Floral Street

The partnership will see the first global launch in August 2021, and it will bring to life the beauty and optimism of one of Vincent van Gogh’s most famous masterworks. 

“Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh,”  said Emilie Gordenker, General Director, Van Gogh Museum.