Vans kicks off new collaborations with Discovery’s Shark Week and Frida Kahlo

The skate lifestyle brand, Vans has had a busy past week, having secured partnerships with both Discovery’s renowned Shark Week and the Mexican artist Frida Kahlo for multiple new collections.

Kicking off with Discovery, Vans has unveiled a new shark-themed line of kids and adult footwear, t-shirts, and accessories all landing at retail in time for the 31st annual Shark Week on Discovery Channel this year.

The collection is launches today (July 1) in Vans stores as well as Footlocker, Nordstrom, Urban Outfitters and other specialty retailers, and will be available in a total of nearly 600 stores worldwide. A portion of the proceeds will benefit Oceana, a charitable organisation dedicated to protecting and restoring the world’s oceans on a global scale.

Shark Week has become an annual pop culture phenomenon that has spawned a global merchandising programme. Each year, Shark Week takes viewers on a week-long journey to the depths of the sea. Shark Week will air on Discovery Channel from Sunday, July 28 through Sunday, August 4.

Meanwhile, the Barcelona based Art Ask Agency has detailed a new collaboration that will bring the Mexican artists Frida Kahlo to a collection of premium sneakers.

The collection is comprised of three iconic Vans silhouettes — the Sk8-Hi, Authentic and Slip-On. All three sneakers take on the Vans Vault LX form, and will feature artworks and murals including pictures of Kahlo herself and some of her most famous works.

Frida Kahlo was best known for her self-portraits and works inspired by Mexico. The collaboration is a curation of Kahlo’s paintings printed onto Vans classic silhouettes, available June 29 at select Vault by Vans retailers.

“Frida and Vans, the perfect partnership between two great iconic brands, on the street and for the people,” said Maria Strid, Art Ask Agency, European agents for The Frida Kahlo Corporation.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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