Lisle International has been appointed to manage the licensing programme for the new pre-school TV property, Pip.
Pip is a new animated series starring the voice of Sir David Jason that follows the adventure of Pip the pup and his friends in the seaside town of Salty Cove.
The TV series from CHF Carterbench Licensing is scheduled to air in autumn 2014, targeting children from two years and onwards.
CHF will be responsible for overseeing the property, while Lisle International’s appointment as Master Agent, will oversee all global aspects of third party licensing.
Gayle Tarrant from Lisle, said: "We are delighted to be working with CHF Carterbench Licensing on this very exciting new Property and to be entrusted to develop the licensing programme."
Rob Kay from CHF Carterbench Licensing, added: "This property has so many aspects that children will enjoy.
"The storylines are both exciting and have a familiar family feel. Pip himself is a character that boys and girls can relate to.
"The next 12 months will be an extremely exciting time and it’s our intention that as the programme goes live, children will be able to take Pip and his friends into their hearts in a myriad of ways.
"This is why the licensing programme is key and working with the right team is incredibly important. We believe that in Lisle we have found the ideal team to work with in achieving this aim.”
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