Mobile games, apps, apparel and entertainment signings confirmed.

VEGAS 2013: SeaWorld reveals key deals ahead of Expo

SeaWorld Parks & Entertainment has confirmed a number of deals ahead of its showcase at Licensing Expo later this month.

The firm is planning to show off its plans to promote products that demonstrate its active involvement in animal rescue and rehabilitation.

It recently introduced Turtle Trek – a mobile game developed in collaboration with Sleepy Giant. The title features a plucky sea turtle who conquers a variety of challenges and discovers new friends in an ever changing seascape.

Based on the success of this game, SeaWorld is now planning to produce multiple kid-centric digital games and apps.

SeaWorld has also teamed with Palmer Cash to offer vintage-style t-shirts in select Nordstrom stores and online. The new shirts feature retro-designded SeaWorld animal characters including Shamu, a polar bear, a sea lion and the original SeaWorld logo from 1964.

The firm is also introducing classic toys such as animal-themed puzzles.

Finally, new lines of entertainment such as TV shows and home entertainment products will also be on display at Licensing Expo. These will include the first three series of Saving a Species – a collection of DVDs featuring stories about the conservation of lions, tigers and elephants.

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