Firm will be responsible for development of consumer lifestyle products across the US.

VEGAS 2013: TLC partners with The Hershey Company

The Licensing Company (TLC) has entered into a representation agreement with The Hershey Company for licensing categories across North America.

The agreement will see the production of a select range of consumer-lifestyle products such as apparel, accessories, health and beauty and publishing.

TLC will be responsible for strategic development and execution, programme management and new business development for the selected categories.

Ernie Savo, director of global licensing, The Hershey Company, said: "Our new licensing partnership with TLC reflects our global approach to building our brands and connecting consumers with these iconic brand properties.

"The relationship with TLC, which began with the Asia market, is extending into North America to enable us to leverage our brand equities and develop innovative new products to grow our presence throughout North America and Asia.”

Allison Kopcha, executive vice president, TLC North America, said: "The TLC team is extremely excited about the new partnership with The Hershey Company.

"Our vision for Hershey’s iconic portfolio of brands, which includes Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher, Ice Breakers, among others, will be based upon new creative direction, category innovation, and working with best-in-class partners to develop products that retailers will want and consumers will purchase, again and again.”

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