Five new partners signed for Peppa Pig themed soft goods including plush toys, bedding and more.

VEGAS 2014: eOne expands US reach for Peppa Pig with new licensing deals

Entertainment One Licensing is plowing ahead with its US expansion, having secured five new licensing partners for Peppa Pig, each in the soft goods category.

The latest announcement follows the preschool brand’s new deal with Jazwares as the master toy partner for Peppa Pig in the US.

An assortment of Beanie Babies will arrive courtesy of Ty and will feature Peppa, George and numerous other characters from the TV series in soft plush form.

Meanwhile, Happy Threads will launch a range of Peppa Pig themed apparel for girls aged 12 months to seven years, while Komar Kids has signed to produce the brand’s first collection of sleepwear in the US.

Furthermore, kids will now be offered a new collection of themed backpacks, bags, lunch kits, luggage, headwear, hosiery and cold weather accessories from Accessory Innovations.

Character World completes the collection of soft goods with the launch of Peppa Pig themed bedding and home accessories, including blankets, throws, bath and beach towels, cushions and inflatable and bean filled chairs.

“As Peppa’s fan base continues to grow in the US, we’ve seen an increase in demand for a wide range of Peppa Pig licensed products," said Joan Grasso, vice president, licensing North America, eOne.

“We are thrilled to announce several new licensing deals in the soft goods category that allow consumers to interact with Peppa and friends in new and meaningful ways.

“We look forward to offering fans even more opportunities to engage with Peppa and are excited to work with bot our current and new licensing partners in 2014 and beyond.”

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