Larry Flynt’s Hustler is launching a new brand vision for its merchandise strategy at this week’s Licensing Expo.
Licensing agent Sharper Inc and the Hustler team are working together to ‘develop a creative brand vision that embodies the Hustler lifestyle’.
“We believe that Sharper Inc, working as our licensing agency, will enable us to grow our product lines, as we see demand from consumers worldwide seeking to live the Hustler lifestyle," said LFP president Michael Klein.
"Our plan is to scale with best-in-breed licensees who have strong distribution and can produce quality goods. Our new Hustler products will also be featured in the growing number of Hustler Hollywood stores, the 13th of which is opening in Oklahoma City this week.”
Now in its 40th year, Hustler is the number one brand in adult entertainment and has already extended into casinos, clubs and retail outlets.
"We saw immediate potential with Hustler, and are excited to be launching a new brand vision for this iconic American brand at Licensing Expo," said Sharper Inc.’s president, Charlie Day.