Scholastic Media is showcasing new animated TV series Astroblast at this week’s Licensing Expo.
The show, aimed at pre-schoolers, premieres on Sprout on July 12th and Scholastic Media is looking at licensing opportunities for Astroblast in toys, games and puzzles, children’s apparel and accessories, room decor and bedding.
“We’re very excited to be attending Licensing Show 2014 with exceptional brands ready for licensing,” said Leslye Schaefer, SVP marketing and consumer products, Scholastic Media.
“We’re particularly pleased to showcase our newest TV show, Astroblast, our first collaboration with Sprout, which will provide children with out-of-this-world adventures on and off the screen.”
Astroblast follows the adventures of a crew of animal characters, Comet, Halley, Radar, Sputnik, Jet, and Sal, who run the Astroblast Space Station.
The animated series features age-appropriate themes around friendship, self-awareness and nutrition.