Entertainment One is teaming up with Build-A-Bear Workshop, in a deal which will see pre-school favourite Peppa Pig debut in-store and online.
The character will be available in Build-A-Bear Workshops in the UK from October 9th, and in the months following in the US and Australia.
Visitors to the store will be able to create their own customised Peppa Pig plush toy, with a variety of outfit and accessory options.
The make your own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options and a Peppa Pig signature teddy bear.
Build-A-Bear will support Peppa Pig’s arrival with an in-store marketing campaign.
"We’re delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalise and take home their very own talking Peppa toy," said Andrew Carley, head of global licensing at Entertainment One. "This partnership adds a fun, new dimension to the brand’s toy category and also appeals to the gifting market."
Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop, added: "Our Peppa Pig product is one of the most customisable Peppa lines on the market and gives our young guests the experience of bringing one of their favourite characters to life.
"We look forward to partnering with eOne on this exciting product launch that truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa."