VEGAS 2015: Frozen triumphs at LIMA International Licensing Awards

Disney’s Frozen was the big winner at last night’s LIMA International Licensing Awards, walking away with the top accolade of Overall Best Licensed Program.

In a ceremony held at the Mandalay Bay Convention Center on the first day of Licensing Expo, Frozen also won in the Film, Television or Entertainment (Animated) Program category.

Kohl’s Department Stores received the Retailer of the Year award for its in-store presentation of Frozen. In addition, Jakks Pacific tied with Playmate Toys’ Teenage Mutant Ninja Turtles product line for the win in the Film, Television or Entertainment (Animated) Licensee: Hard Goods category for its Disney Frozen Snow Glow Elsa doll.

Other highlights included One Direction scooping the Celebrity or Music Program; Hasbro’s My Little Pony winning Character or Toy Brand Program; Minecraft picking up Digital Program; Lovehoney’s Fifty Shades of Grey range winning Film, Television or Entertainment (Live Action) Licensee: Hard Goods; and The Wizarding World of Harry Potter scooping Location-Based or Experiential Initiative.

"We’re delighted to recognise the huge impact that all of our awards winners have had in the marketplace, including Frozen as 2014’s top success story," said LIMA president Charles Riotto. "These achievements underscore the high calibre of today’s licensing initiatives and the significance of licensed properties and brands throughout the world."

The full list of 2015 award winners are:

Celebrity or Music Program – One Direction, Modest Management/Global Merchandising Services Ltd

Character or Toy Brand Program – My Little Pony, Hasbro

Character or Toy Brand Licensee: Hard Goods – LAFOOD, Sesame Street healthy food

Character or Toy Brand Licensee: Soft Goods – Under Armour, Captain America collection

Corporate Brand Program – HGTV HOME, Scripps Networks/Beanstalk

Corporate Brand Licensee – Reynolds Consumer Products/Hefty Brand, Arm & Hammer/ Hefty Ultimate waste bags

Digital Program – Minecraft, Mojang

Digital Licensee – Jazwares, LLC, Minecraft Overworld Series #2 Toys

Film, Television, or Entertainment (Animated) Program – Disney’s Frozen, The Walt Disney Company/Disney Consumer Products?

Film, Television, or Entertainment (Animated) Licensee: Hard Goods – (tie) JAKKS Pacific, Disney’s Frozen/Snow Glow Elsa doll; Playmates Toys, Teenage Mutant Ninja Turtles product line?

Film, Television, or Entertainment (Animated) Licensee: Soft Goods – Havaianas, Despicable Me flip flops?

Film, Television, or Entertainment (Live Action) Program – Downton Abbey, NBCUniversal International Television Production/Knockout Licensing

Film, Television, or Entertainment (Live Action) Licensee: Hard Goods – Lovehoney, Fifty Shades of Grey: Official Pleasure Collection

Film, Television, or Entertainment (Live Action) Licensee: Soft Goods – Accessory Innovations, Star Wars R2D2 light-up & voice-activated backpack

Licensed Promotion – AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks, AMC/Striker Entertainment

Lifestyle: Art, Design or Fashion Program – The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group

Lifestyle: Art, Design or Fashion Licensee – Samick Musical Instrument Co. Ltd., Paul Frank musical instruments line

Location-Based or Experiential Initiative – The Wizarding World of Harry Potter, Warner Bros. Consumer Products

Retailer – Kohl’s Department Stores, Disney’s Frozen

Sports or Sports-Themed Entertainment Program – World Cup, FIFA

Sports or Sports-Themed Entertainment Licensee – ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys?

Overall Best Licensed Program – Disney’s Frozen, The Walt Disney Company/Disney Consumer Products