Oxford Limited – the licensor of the University of Oxford collegiate lifestyle brand – has signed Global Icons to represent it in North America.
Global Icons already handles the brand across the UK and Europe. It will make its US debut at Licensing Expo on booth G69.
"Our partnership with Global Icons has proved successful across UK and Europe and we look forward to working with the US team to target and interpret the Oxford brand for the home décor categories," said Chris Evans, MD of Oxford Limited.
Jeff Lotman, CEO of Global Icons, added: "The University of Oxford is widely recognised around the world and we are honoured to bring such an esteemed brand Stateside."