At this week’s Licensing Expo, Beanstalk is showcasing the opportunities surrounding the TGI Fridays, got milk?, Pennzoil and Energizer brands.
With a line of TGI Fridays frozen desserts on the way from Captivated Foods, shelf stable BBQ sauces and marinades by Vita Foods and frozen snacks from Kraft Heinz, Beanstalk is looking to push the TGI Fridays brand into new categories at this year’s Licensing Expo.
Beanstalk will continue to focus on strategic brand extensions for TGI Fridays into complementary food and beverage categories with current and new licensing partners, while looking to extend the brand into barware, glassware and small appliances.
Elsewhere, Beanstalk is set to expand the Pennzoil motor oil and car maintenance brand into new categories spanning die-cast, garage storage, batteries, shop towels, degreasers, hand cleaners, work benches, creepers, mechanics seats and engine and diagnostic tools.
On the got milk? front, a line of branded credit cards are set to launch this year, joining gift sets from Veritas Gifts. Other current categories of interest for the brand include glassware, home textiles, gift, novelty and publishing.
Finally, Beanstalk has driven a 40 per cent increase in global licensed retail sales for the Energizer brand since 2014, with new partners bringing the Energizer bunny into sectors spanning slippers, plush toys and power tubes.
Reflective of its core equities of power and Light, categories available for license for Energizer are home automation, lighting, digital health and fitness devices, and consumer electronics.