FremantleMedia North America has signed a range of new partners for the Baywatch brand.
Hybrid Apparel will create a line of men’s, women’s and junior’s apparel and accessories while American Classics will be launching a line of graphic tees.
Funko has signed for stylised vinyl figures, Smiffys is now licensed for Baywatch Halloween costumes and in the gaming space, IGT is launching a Baywatch 3D video slot machine.
“Few brands have stood the test of time like Baywatch,” said Andrea Brent, senior vice president of licensing and franchise management, FMNA.
“The epic storyline set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.”
For more information on Baywatch licensing opportunities, visit the FMNA booth #C196 at Licensing Expo 2016.