Hybrid Apparel is on board, while Funko is set to launch a range of figures.

VEGAS 2016: Fremantle signs wave of new Baywatch partners across apparel, toys and fancy dress

FremantleMedia North America has signed a range of new partners for the Baywatch brand.

Hybrid Apparel will create a line of men’s, women’s and junior’s apparel and accessories while American Classics will be launching a line of graphic tees.

Funko has signed for stylised vinyl figures, Smiffys is now licensed for Baywatch Halloween costumes and in the gaming space, IGT is launching a Baywatch 3D video slot machine.

“Few brands have stood the test of time like Baywatch,” said Andrea Brent, senior vice president of licensing and franchise management, FMNA.

“The epic storyline set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.”

For more information on Baywatch licensing opportunities, visit the FMNA booth #C196 at Licensing Expo 2016.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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