Those Licensing People has been appointed as the exclusive UK licensing agent for the designer brand, Versace 19.69 Italia.
A Milanese company established by Alessandro Versace in 2001, the brand focuses on design and fashion that ‘boasts Italian elegance, style and quality.’
Those Licensing People will now introduce Versace 19.69 Italia to the UK market through the creation of licensed products aimed at high-end retailers and ‘fashion conscious consumers.’
The UK licensing firm will initially look to secure licensees and distribution across a select number of categories including watches, sunglasses and handbags. Its second phase of brand rollout will target home wares and textiles.
Russell Dever, the man behind Those Licensing People, said: “I am delighted to have been appointed to manage Versace 19.69 Abbigliamento Sportivo Srl in the UK.
“The brand comes with a stunning style guide and wealth of licensing opportunities which we look forward to developing over the coming months.”
Those Licensing People was established by Dever in 2013. Dever is also responsible for popular children’s content including Little Monsters and Microscopic Milton.