Vexed Gaming has signed a deal to utilise the Cavea.io platform to supercharge its content and data analytics, ensuring what it calls ‘maximum value and transparency’ for its brand and commercial partners.
The Manchester-based esports team will now use Cavea’s tools to manage, collect, track and value its content and sponsorships across all available social media and streaming channels.
Cavea’s platform will also allow the Vexed Gaming content and commercial teams to plan and schedule activities down to the hour for any event, stream or tournament, across any owned and non-owned events, and for teams or players.
“Ultimately, Cavea.io will enable Vexed Gaming to analyse the media value it produces for its commercial partners across multiple digital touchpoints and maximise partner ROI,” read a statement from the company.
Vexed Gaming was the first UK organisation to field an all-female team, with a second on the way; the first to open a dedicated training facility; and the first team in Europe to launch a Varsity programme in conjunction with Manchester University.
Furthermore, Vexed Gaming’s parent organisation, Cooldown Ventures, is helping to evolve the UK’s esports industry via the consultancy services it offers to teams, events and broadcasters, as illustrated by the recently unveiled CineLeague initiative.
Sonny Waheed, chief marketing officer at Vexed Gaming, said: “We are constantly searching for ways to ensure Vexed Gaming remains ahead of the curve, both ‘on the field’ and off it – so partnering with Cavea makes absolute sense.
“The automated processes and workflows mean our content and commercial teams can focus on delivering the best campaigns for our brand partners, while at the same time helping to grow the Vexed Gaming audience.”
Mircea Gabriel Eftemie, co-founder and CEO at Cavea, added: “Vexed Gaming has the same forward-thinking mindset as us and we are excited to assist in their future commercial growth. As a data driven marketing-tech company, our mission is to facilitate the rapid revenue growth of the entire esports business.
“We see more and more teams in their early stages becoming data strategic. They are all demanding improved workflows and better reporting towards their new and existing sponsors. In order to deliver better services, transparency is key. This aspect will eventually bring new and more brand investments into the esports market.”