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Viacom acquires kids’ TV channel Super in ‘show of commitment to Italian market’

Viacom International Media Networks has acquired the remaining 50 per cent of Super Broadcast SRL, the company that owns the free-to-air kids’ TV channel, Super.

The deal struck with De Agostini Editore now sees the channel added to Viacom Italy’s portfolio of channels. It arrives as a show of VIMN’s commitment to the Italian market.

Super! is a leading FTA kids channel in Italy focused on children aged four to 14 with a pipeline of local and international content. As part of this transaction, De Agostini Editore will continue to collaborate with VIMN Italy providing De Agostini’s original content to the channel.

Raffaele Annecchino, president and MD, Southern and Western Europe, Middle East & Africa, VIMN, stated: “I’m pleased to confirm this new achievement in our ongoing strategy to strengthen our presence in Italy, a market where we have a strong position on Pay TV with our main brands and premium content, including Nickelodeon.

“The acquisition of Super! further reinforces the VIMN relevance in the kids’ segment in Italy and increases the exposure of our properties and touchpoints.”

“The success of Super! has gone far beyond our expectations: launched in 2012 in an overcrowded market, by 2018 the channel had gained a leading position in the kids Italian sector, which was achieved for a second year in 2019,” added Pierfrancesco Gherardi, managing director digital division, De Agosti Editore.

“Now we’re passing it to Viacom, who will further enhance the heritage of the brand Super. We, as De Agostini, will focus our efforts on our channels distributed on Pay TV, on our digital platforms as well as on content production and co-production, which we have already successfully developed in these past few years.”

Through the acquisition of Super! Viacom in Italy will reach more than 35 million viewers per month and strengthen its position in the market as one of the most important international media networks in Italy.

Viacom already owns and operates three free-to-air digital terrestrial TV channels in Italy – Paramount Network, Spike, VH1 – and also owns 11 branded channels including MTV, Comedy Central, Nickelodeon and Nick Jr., which are all distributed on Italy’s leading pay platform, Sky.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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