Viacom details retail loyalty deal with EU.Promotions

Nickelodeon & Viacom Consumer Products (NVCP) and EU.Promotions Srl have detailed its first exclusive Viacom retail loyalty deal for EMEA.

The agreement will see a series of pan-regional loyalty programmes reward shoppers with a range of Nickelodeon and MTV-branded merchandise.

To support the deal, programmes will be tailored to participating retailers, plus EU.Promotions has been given exclusive mass loyalty promotional rights for a line-up of brands including SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles and more.

“We are excited to expand our successful partnership with EU.Promotions across EMEA, further customising the retail experience for customers while engaging with and rewarding fans of Nickelodeon and MTV beyond the screen,” said Dan Frugtniet, VP of licensing and business development at NVCP.

“We’re always looking to create new opportunities for our partners that ultimately benefit the consumer and there really is nothing better than being rewarded for shopping.”

Consumers will be able to collect Nickelodeon and MTV-branded rewards, plus incentives may also extend to experiences including tickets to Nickelodeon and MTV events.

Pierfranco Belfiori, group MD of EU.Promotions Srl, added: "We are delighted to extend our relationship with Viacom in this exclusive EMEA partnership. Over the last few years, we have combined forces to deliver numerous successful programmes across Europe, and we look forward to expanding this success to a variety of retailers across EMEA.

“We are looking forward to working with Nickelodeon’s broad range of iconic brands such as SpongeBob Square Pants, Teenage Mutant Ninja Turtles, PAW Patrol and more to bring solutions to our clients.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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