Viacom International debuts first UK mobile streaming app with Virgin Media

Viacom International Media Networks has debuted its first mobile streaming app featuring long form content in the UK.

The moves arrives courtesy of the launch of Nick Play on Virgin Media. Effective from today, Virgin Media customers who subscribe to Nickelodeon channels will have free access to the Nick Play VOD mobile app.

Virgin Media customers who download the Nick Play app will be able to unlock and watch a wide selection of Nickelodeon content on-demand, including full-length episodes and short form content from popular titles such as The Thundermans, Hunter Street, Henry Danger, SpongeBob SquarePants and Pig, Goat, Banana, Cricket.

Virgin Media customers will be the first in the UK to have access to ful seasons of long form episodic content on the Nick Play app.

“We are excited to be providing Virgin Media customers with full access to the Nick Play app in the UK as part of a continued expansion of our branded apps strategy,” said Arran Tindall, SVP, commercial and content distribution for Viacom International Media Networks.

“The Nick Play app will give Virgin Media customers greater choice and control over what, when and where they experience their favourite Nickelodeon content.”

David Bouchier, chief digital entertainment officer at Virgin Media, added: “The Nick Play app is an exciting addition for Virgin TV customers, offering great Nickelodeon content whenever, wherever. We want to make it easier for our customers to enjoy the TV they love and the Nick app does just that.”

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