Viacom rebrands MTV Hits as NickMusic, a 24 hour music channel for kids

Viacom is rebranding its cable channel MTV Hits to NickMusic, a 24-hour music video destination for kids.

The new NickMusic will feature a Nickelodeon-curated lineup of music videos with a variety of kids’ favourite artists across a number of genres.

The new launch is scheduled to take place on September 9th this year, following which NickMusic will introduce artist-hosted programming blocks, branded segements such as Videos We Heart and Bumpin’ Beats, as well as long-form concert specials.

According to Variety, the channel will also feature guest DJ sins by Nickelodeon stars, Nick-branded entertainment and celebrity interviews.

NickMusic marks the second recent rebrand under the Viacom umbrella following the rebranding of VH1 Classic to MTV Classic, the home of popular 90s series such as Beavis and Butthead and Daria.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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