Viacom International Media Networks Spain is launching the first Nickelodeon-branded attraction in Spain in the form of Nickelodeon Land.
Nickelodeon Land at Parque de Atracciones de Madrid will feature 15,000 square meters of customised Nickelodeon-branded attractions including ‘Dora’s Adventure’ and ‘Teenage Mutant Ninja Turtles: License to Drive’ rides, two live theatrical shows, SpongeBob’s ‘Krabby Patty Celebration’, street entertainment as well as meet and greets with the likes of SpongeBob SquarePants, Patrick Star and Dora the Explorer.
“We are thrilled to bring this new Nickelodeon attraction to our fans in Spain with our great partners at Parque de Atracciones de Madrid,” said Gerald Raines, vice president, recreation business development, Nickelodeon.
“Nickelodeon Land will give kids and families in Spain, and those who visit the park from surrounding regions, the opportunity to experience our Nickelodeon characters in a new and exciting way.”
Nickelodeon Land will also include a restaurant, shopping and leisure areas and families and kids can even visit SpongeBob Pineapple House.
“Nickelodeon Land is a big part of the renewal strategy we began ten years ago to upgrade our grounds and offerings," said Diego Gracia, general manager of Parque de Atracciones de Madrid.
"We’ve already seen positive results, and the addition of Nickelodeon Land will take us to a whole new level.
"The park now offers a Nickelodeon-themed area where families can enjoy a ‘family day’ full of new Nickelodeon-branded rides, attractions, and characters."
Nickelodeon Land at Parque de Atracciones will join several other Nickelodeon-branded attractions and parks around the world including Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on the Gold Coast in Australia, Wet n Wild Sydney, Nickelodeon Land at Pleasure Beach Blackpool and Nickland at Movie Park Germany.