If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, and take a break from the serious stuff with its most iconic brands.
This October will see ViacomCBS Consumer Products swap the usual networking session for a perhaps more cathartic programme of three complementary sessions when Festival of Licensing kicks off its four-week run, delivering a Family Friendly Dance and Yoga session that will draw from its library of Nick Jr. exercise videos, encouraging festival goers to take a break from business and have fun and exercise with the kids.
If you’re in need of something a little more high-energy however, the firm is also hosting a Retro Workout Class, featuring iconic MTV products in a workout class complete with an MTV soundtrack taken straight from the ’80s and ’90s. ViacomCBS will round it all off with a special self care session directly from the ViacomCBS Wellness studio itself.
On top of all of this, the programme will also feature Business mentoring and advice clinics in which festival goers can take advantage of the advice clinics offering legal, financial, and career advice, as well as speed networking sessions for those looking for new job opportunities.
The programme will be concluded with the Global charity fundraiser in support of The Light Fund, Magic Wheelchair, and Licensing International Small Business Global Grants Fund.
“We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community and wellbeing content to Festival of Licensing attendees from all the over the world,” said Anna Knight, VP Global Licensing Group, Informa Markets.
“Surviving through Covid has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.”
Festival of Licensing runs online from 6-29 October 2020. Brands who are interested in exhibiting or sponsorship opportunities should visit www.festivaloflicensing.com. Free visitor registration is also open at www.festivaloflicensing.com.