ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand.

The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by Benetton in a collection reflective of the firm’s multicoloured philosophy, while channeling the spirit of the incurably lazy, lasagna-loving Garfield.

The collection will be completed with a wide selection of Garfield accessories, including toiletry bags, socks, and slippers.

“We’re thrilled to launch this unique project and collaborate with such a global brand like the Benetton Group,” said Mark Kingston, senior vice president, International Licensing, ViacomCBS Consumer Products. “Garfield is true global icon with a strong transgenerational appeal and we’re confident that this quality collection will not disappoint Garfield fans and Benetton consumers.”

The Garfield collection is now available and will be distributed exclusively in the Benetton retail network, United & Undercolors, in all stores around the world.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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