ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business.

In her role, Pang will lead VCP’s overall licensing business across markets in Greater China for all ViacomCBS franchises. She is responsible for managing the team, VCP’s master licensee agent as well as global partnership activity locally, while sourcing and executing local licensing and promotional deals.

She will also oversee retail sales and marketing, driving revenue through key account management.

Kingston said: “Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear. With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalising on opportunities in this key market.”

Pang has over 11 years of experience in licensing, brand management and strategy across Asia. She was most recently with Hasbro Consumer Products where she served as head of category licensing for North Asia, managing the licensing programme for eOne and Hasbro brands.

Prior to that, Pang was with Entertainment One where she was senior director, Licensing – Asia, Family & Brands.