4Kids to be King in half-term - Licensing.biz

4Kids to be King in half-term

Firm ties with Sega, Upper Deck and France 3 for branded weekends at the Paris Science Museum.
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Kids' TV property Dinosaur King will be at the centre of a major consumer event at La Géode, in the Paris Science Museum over the half-term break this month as 4Kids teams up with Sega, Upper Deck and France 3 for Dinosaur King Weekends.

The branded experience will feature themed activities, screenings, games and competitions for museum visitors.

Displays of educational material based on the series will also be in the museum, while there will also be the chance for visitors to try out the new Sega video games, see an episode of the current series and receive free card samples and tips on how to play the trading card game.

Additionally, an animated quiz will take place before each showing of the dinosaur film in La Géode's Omnimax cinema, while a sandpit is being constructed as an excavation site where kids can search for fossils and win prizes.

"4Kids has brought together two of our key licensing partners, as well as our French broadcasting partner, to create a one of a kind Dinosaur King themed experience for visitors of the Paris Science Museum," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment International.

"We're confident that parents and kids are all going to love the entertainment and educational activities offered at these Dinosaur King Weekends."

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