Activision Blizzard is creating new original TV content based on its video game properties, with the launch of Activision Blizzard Studios.
The studio’s first production will be a new animated TV series called Skylanders Academy, which is based on the company’s Skylanders video game franchise.
Actors including Justin Long, Ashley Tisdale, Jonathan Banks and Norm Macdonald, will all feature in the series.
Activision Blizzard Studio is also developing its Call of Duty franchise for film.
Former Disney exec Nick van Dyk will be co-heading the new division.
“Activision Blizzard is home to some of the most successful entertainment franchises in history, across any medium. With the launch of Activision Blizzard Studios, our engaged fans can now watch the games they love come to life across film and television,” says Bobby Kotick, CEO of Activision Blizzard.
“Activision Blizzard Studios is yet another way we’re celebrating our players and fans, and we expect that our film and television productions will entertain and delight whole new audiences, as well.
“I’m excited that Nick and his team will be leading this important new growth opportunity for Activision Blizzard. We intend to approach film and television development with the same unwavering commitment to excellence we are known for in game development.”