Red, star of the upcoming The Angry Birds Movie, was named Honorary Ambassador for Green for yesterday's International Day of Happiness.
The appointment forms part of the #AngryBirdsHappyPlanet campaign to help the United Nations promote the International Day of Happiness and encourage people to take action against climate change and its impacts.
The International Day of Happiness recognises that 'Gross Domestic Product alone cannot measure the wealth and well-being of a country’s population and a more inclusive, equitable, balanced and sustainable approach to growth and development is key to being happy'.
A presentation at the General Assembly Hall of the United Nations saw the movie’s US stars Jason Sudeikis, Josh Gad and Maya Rudolph as well as producers John Cohen and Catherine Winder, present the Help Red Go Green materials to support the campaign.
By participating in the #AngryBirdsHappyPlanet campaign, individuals can make the Angry Birds happy and 'Help Red Go Green' by posting photos and messages to show how they are protecting our planet by recycling, taking public transportation and conserving water, for example.
"The Angry Birds have entertained millions of people around the world - and now they are part of making the world a better place," said UN Secretary-General Ban Ki-moon.
"We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all."
John Cohen, producer of The Angry Birds Movie, added: “We are incredibly honored that Red from ‘The Angry Birds Movie’ has been named as the Honorary Ambassador for Green.
"While Red may still look angry, we know that he's smiling on the inside. As we say in our ‘Help Red Go Green’ campaign, nothing makes an angry bird happier than a healthy planet. In partnership with the UN, we are very excited to help raise awareness of critical global issues such as climate change."