Angry Birds Stella is taking flight in China as Rovio Entertainment reveals its new partnership with the digital entertainment business division of Alibaba Group.
The new partnership will introduce the Angry Birds Stella franchise to fans through Chinese Idols, broadcasted by Shanghai Media Group.
From today, Angry Birds Stella will be seen throughout the season finals of Chinese Idols, offering weekly behind the scenes footage of the popular series in a dedicated section of the in-game channel, ToonsTV exclusively for China.
Alibaba Group’s digital entertainment business division is also exclusively publishing the Angry Birds Stella android game in the country, with consumer products rollout through Alibaba’s e-commerce platforms.
“Rovio is delighted to partner with Alibaba Group and Shanghai Media Group. China is a key strategic market for Rovio and Alibaba is the largest online and mobile e-commerce company in China,” said Pekka Rantala, chief commercial officer at Rovio Entertainment.
“Angry Birds has been downloaded over two billion times, and working with Alibaba and Chinese Idols allows us to reach millions of new fans in China.
“We have a strong fan base in China. Combining our strengths will allow us to get even closer to our fans.”