Angry Birds Stella takes flight in China

The new partnership will introduce the Angry Birds Stella franchise to fans through Chinese Idols, broadcasted by Shanghai Media Group.
Publish date:
Social count:

Angry Birds Stella is taking flight in China as Rovio Entertainment reveals its new partnership with the digital entertainment business division of Alibaba Group.

The new partnership will introduce the Angry Birds Stella franchise to fans through Chinese Idols, broadcasted by Shanghai Media Group.

From today, Angry Birds Stella will be seen throughout the season finals of Chinese Idols, offering weekly behind the scenes footage of the popular series in a dedicated section of the in-game channel, ToonsTV exclusively for China.

Alibaba Group’s digital entertainment business division is also exclusively publishing the Angry Birds Stella android game in the country, with consumer products rollout through Alibaba’s e-commerce platforms.

“Rovio is delighted to partner with Alibaba Group and Shanghai Media Group. China is a key strategic market for Rovio and Alibaba is the largest online and mobile e-commerce company in China,” said Pekka Rantala, chief commercial officer at Rovio Entertainment.

“Angry Birds has been downloaded over two billion times, and working with Alibaba and Chinese Idols allows us to reach millions of new fans in China.

“We have a strong fan base in China. Combining our strengths will allow us to get even closer to our fans.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.