Animoca Brands Corporation, the creator of both licensed and original builder games that works with IP such as Thomas & Friends, has acquired Pixowl, the creator of iOS and Android games based on Peanuts and Goosebumps.
Animoca secured the buy out for an upfront consideration of $4.875 million through a share sale and purchase agreement that will enhance Animoca’s operational base and mobile development capabilities.
It will also enable it increased capabilities in the area of blockchain development, and take ownership of Pixowl’s original IP and hugely popular game, The Sandbox.
“Our acquisition of Pixowl provides powerful strategic and operational synergies with Animoca Brands,” said Yat Siu, co-founder and director of Animoca Brands.
“Pixowl’s experienced developers will significantly increase our development capabilities. Its founders are highly respected game industry veterans who have developed multimillion dollar franchises. We believe the blockchain version of The Sandbox has incredible potential.
“Pixowl shares our vision of blockchain gaming, NFT’s and games as a platform. Like us, it has a number of world-renowned brand licenses, including Snoopy and Goosebumps. We look forward to utilising the many opportunities for growth conferred by this acquisition.”
Pixowl itself is an independent mobile game company headquartered in San Francisco, with development studios in Buenos Aires in Argentina. It is focused on developing and publishing world builder games, of which its largest is The Sandbox.
Pixowl’s games portfolio also includes five major brands: Snoopy, Goosebumps, The Loud House, WonderPark and Garfield.
Ed Fries, the creator of Microsoft Games Studios and co-founder of the Xbox project, is a special advisor to Pixowl and will continue his advisory role on The Sandbox after the acquisition.
The Sandbox is on of the world’s largest independent user-generated content platforms and gaming ecosystems, with 40 million downloads and over one million monthly active users.
It also boasts Peanuts: Snoopy’s Town Tale, Garfield: Survival of the Fattest and Goosebumps Horror Town.
“Animoca Brands is a perfect for for Pixowl and we are happy to add our brand relationships to its portfolio while accelerating growth for our key IP, The Sandbox, with a new 3D version that will integrate blockchain technology and demonstrate our vision of a next-generation User Generated Content gaming ecosystem,” said Arthur Madrid, the CEO and founder of Pixowl.