The Brands division of AT New Media has signed a deal to represent the Stihl Timersports series - the most important series in lumberjack sports.
Owned by chainsaw and garden power tool manufacturer Stihl, AT is aiming to exploit interactive games opportunities for platforms such as Nintendo Wii amongst others.
Stihl Timbersports also has the backing of its own TV format, by global networks including Eurosport and ESPN. The series was founded in 1985 with ESPN and was successfully transfered to Europe in 2001.
During the event, contestants compete against each other in six disciplines such as Stihl Stock Saw, Single Buck and Standing Block Chop.
Stihl GB is continuing to expand its brands presence, recently becoming the official sponsor for the 2008 Bennetts British Superbike Championships.
"Creativity can sometimes be king and it is not always the obvious things that can create fun and intuitive interactive games experiences," said Simon Kay, business development director for AT New Media and manager of the Brands division.
"To sign with Stihl for the Timbersports Series is another example of our proactive work which is enhancing the opportunities for brand owners from the dynamic interactive and new media games sector."