BBC Worldwide launches first educational app - Licensing.biz

BBC Worldwide launches first educational app

Hey Duggee: The Counting Badge has been developed by Scary Beasties.
Author:
Publish date:
Social count:
0
Screen Shot 2017-11-23 at 12.55.54.png

BBC Worldwide has launched its first educational app in the form of Hey Duggee: The Counting Badge, developed in partnership with Scary Beasties.

The app is priced at £2.99/$2.75 and is available to download now from the App Store, Google Play and the Amazon App Store on iOS and Android devices.

The app has Early Years Foundation Stage numeracy learning objectives at its core and offers a rich mix of engaging counting tasks, while automatically-adjusting difficulty levels ensure that the app caters for the varying abilities of Hey Duggee fans from two to six years-old.

The app sees young players engaging in such activities as memory games and counting alongside favourite characters including Hey Duggee, Naughty Monkey and the Punky Penguins, all the while improving basic early years knowledge.

Hey Duggee has an impressive global footprint in over 150 territories, including strong results in China, where it has had over 732 million combined views on streaming platforms Tencent and iQIYI since launch. 

The BAFTA and Emmy award-winning show has been a break-out hit on CBeebies in the UK and consistently ranks as one of the Top 3 programmes on the channel. It is also available on the Amazon Video streaming service.

The new app is one of seven currently available, which have reached over a million combined downloads.

Related

0 hey duggee-1.jpg

There's a 'healthy appetite for Hey Duggee toys', says BBC Worldwide

After securing toy partners in Jazwares and Golden Bear, BBC Worldwide has witnessed a growing demand for toys inspired by the property. Here, the firm’s global brand director for pre-school, Harriet Newby Hill, reveals all on the brand’s burgeoning social media following and plans to take Hey Duggee to new territories.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.