Beanstalk hires Merchantwise for Talking Friends

Firm to manage the global app brand in Australia and New Zealand.
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Mobile app property Talking Friends is looking to make further in-roads into the Australia and New Zealand marketplace, after Beanstalk appointed Merchantwise to manage the brand.

The firm will now be rolling out a licensing programme across multiple categories for Talking Friends and the cast of characters including Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe among others.

Moose Toys is already on board and will be launching plush in Australia from June.

An initial consumer products programme will follow for Christmas 2012.

"The brand is phenomenally popular around the world and we are confident that Merchantwise's licensing expertise in Australia and New Zealand will help us to further build this entertainment franchise," said Michael Stone, CEO of Beanstalk.

Alex Ishchenko, director of Merchantwise, added: "We are looking forward to bringing consumers in Australia and New Zealand innovative products that allow them to experience their favourite characters in new ways."

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